Case Study

Card games fund bigger here

Across 18 featured campaigns and nine publishers, card games have raised $14.6M on Gamefound — proving the format keeps converting, campaign after campaign.

Card games fund bigger here — $14.6M raised across 18 campaigns and 9 publishers

It’s easy to raise millions when it’s a bunch of plastic miniatures. But what about your card game?

The card-game skeptic

Card games don’t need miniatures to become crowdfunding success stories

“It’s easy to raise millions when it’s a bunch of plastic miniatures.” It’s a common belief in tabletop crowdfunding — but the numbers tell a different story.

Across Gamefound, card games consistently attract dedicated hobby gamers, generate strong repeat business, and outperform previous crowdfunding results. Whether it’s a living card game, a deckbuilder, a unique-deck system, or a compact adventure packed into a box of cards, creators keep proving that engaging gameplay is what drives long-term success.

Card games don’t need hundreds of miniatures to scale. They simply need the right audience.

A proven category on Gamefound

Gamefound has become home to some of the industry’s most successful card game campaigns. From first-time launches to established franchises, creators keep growing their communities through expansions, repeat campaigns, and pledge manager sales.

The track record

$14.6M

raised across campaigns

USD equivalent

18

campaigns

across nine publishers

12,370

backers, up 71%

20 Strong’s latest launch

7.9×

Earthborne vs. its Kickstarter

total after pledge manager

Earthborne Rangers: growing beyond Kickstarter

Earthborne Rangers on Gamefound

Earthborne Rangers shows what happens when an already-successful card game keeps growing on Gamefound.

Beyond Kickstarter

Earthborne Rangers

$454,605

$988,722

$3.59M

First Printing (KS)

Second Printing (GF)

Total after pledge manager

Its Gamefound campaign more than doubled the original Kickstarter — then the pledge manager grew the total by another 263%.

While the crowdfunding campaign more than doubled the original Kickstarter, the biggest surprise came afterward: Gamefound’s pledge manager grew the total by another 263%, ultimately delivering nearly 8× the funding of the original launch.

Every publisher that switched, grew

Invincible: The Card Game

Invincible: The Card Game on Gamefound

Moving to Gamefound delivered +66% funding, +18% more backers, and a +41% higher average pledge.

Same IP · Platform switch

Invincible: doubled down on Gamefound

Invincible · Kickstarter

$113,045 · 1,405 backers

Invincible · Gamefound

$187,756 · 1,658 backers

▲ +66% funding vs Kickstarter

A higher average pledge and more backers — the same audience simply gave more once the campaign moved to Gamefound.

Mindbug: Battlefruit Galaxy

Mindbug: Battlefruit Galaxy on Gamefound

After two successful Kickstarter campaigns, Mindbug launched its latest expansion on Gamefound — and reached the highest funding of the entire series at €435,423.

Building a growing franchise: 20 Strong

20 Strong on Gamefound

Chip Theory Games shows how repeat launches can continuously expand an audience.

Repeat launches

20 Strong: 2.7× growth across the series

$452K

$1.079M

$1.240M

20 Strong · 7,243 backers

Tanglewoods · 9,049

Latest · 12,370

$2.77M raised across three campaigns, with a 71% increase in backers from the first launch to the latest.

KeyForge keeps expanding

Case study · Unique-deck system

KeyForge · Ghost Galaxy

$2,617,050

Ghost Galaxy has now released five KeyForge sets through Gamefound. Players return for new decks, booster displays, expansions, and collectible releases — letting publishers build long-term momentum.

Deckbuilders continue to grow

Ascension

Ascension on Gamefound

Legends raised $346,178 and the 15th Anniversary campaign reached $596,592 — 72% campaign-over-campaign growth.

Aeon’s End

Aeon’s End on Gamefound

Beyond the Breach raised $438,874 and The Descent raised $488,785. Together, the two campaigns generated nearly $928K.

Miniature publishers are winning with card games too

Heroes of Might & Magic: The Card Game

Heroes of Might & Magic: The Card Game on Gamefound

€1,440,033 raised.

Nexus: Warnarok & Last Dawn

Nexus: Warnarok & Last Dawn on Gamefound

€724,384 raised.

Rise of Myths: Cthulhu

Rise of Myths: Cthulhu on Gamefound

€488,111 raised. These campaigns show that compelling gameplay matters more than box size.

Why card games perform so well on Gamefound

  • Publishers consistently outperform previous launches.

  • Expansions naturally increase campaign value.

  • Returning audiences compound over time.

  • Dedicated hobby gamers keep spending more with every release.

The future of card game crowdfunding

Your next launch should be on Gamefound.

Whether you’re launching your first deckbuilder or expanding an established franchise, the data is clear. Creators launch here. Creators return here. Creators grow here. It’s in the cards.